Top 6 tips to achieve funding success in 2020


If funding can help you realise your vision for 2020, then it’s time to put everything in place to win. 

Here’s our top six tips for funding success…

1. Be strategic with your fundraising. Take time and care to build strong relationships and understand your funders’ needs. Also, keep your focus on showing the value the funding will provide to the community at a variety of levels.

2. Have a plan and get organised. Fundraising is a big job! Planning well can smooth out the workload and identify areas where others in your organisation can help.          Define roles, responsibilities, timeframes and most importantly – action! Everyone in the team should play a part. Together, you can keep fundraising high on the agenda so you’ll have the funds in the bank when you need them.

3. You don’t need to put all your eggs in one basket when so many funding options are available. Explore local government, central government, trusts (community, gaming and private trusts), business sector/philanthropic sponsorship and community fundraising opportunities.

4. Engage others through compelling stories. Having a strong case for investment and why someone should fund your project is critical to attracting funding. In a nutshell, this should:

  • Focus on how your organisation contributes to improved social, cultural, economic and environmental outcomes.
  • Explain the difference a funder’s support would make to community wellbeing. It’s important to show how funding will meet the needs of the community because funders focus on the impact and benefits of their investment.
  • Demonstrate that you have the support of your community – funders want to know that the community is behind you.

5. Keep your focus. Tailor your applications, so they are relevant to a funder’s requirements. It’s just not worth copying and pasting the same material to do things faster. Funders will see that you haven’t taken their specific priorities into account. 

6. Look after your funders. Creating truly sustainable partnerships means looking after them purposefully. Be clear about their own vision and how they measure success. Ensure they keep getting value from their partnership with you.

Make sure you follow us for all the latest ideas and tools from our experts.  Let’s make 2020 your best year yet!


April 2020

Since 2011 I have worked with Jenni and Christine on a number of highly successful fundraising initiatives in support of the Sarjeant Gallery Redevelopment Project. With their help and expertise, we have raised more than $28.8m from central government and Lottery sources. The Giblin Group are a pleasure to work with and have provided great advice on many occasions concerning communications and public engagement. I can certainly recommend their services.

Greg Anderson, Director, Sarjeant Gallery

Giblin Group supported Blue Oyster with developing a robust Funding Strategy that took into account the specific needs of our organisation and activity. Jenni and Jess offered substantial advice and support in, not only establishing this strategy but giving us helpful tools for implementation and always prioritised sustainability throughout. Their enthusiasm for our space and activity was truly felt and appreciated – our relationship with them will be nourished and valued well into the future.

Grace Ryder, Gallery Director, Blue Oyster Gallery

“As our thinking evolved, Giblin Group showed a steady commitment to deepen their understanding of our needs. We always looked forward to our coaching sessions which were stimulating and inspiring. Jess and Jenni became valued colleagues that supported and provoked thinking with rigour and generosity. They’re now not only valuable advocates for BATS but part of our whānau.”

Jonty Hendry - General Manager, BATS Theatre

“Jenni did a fantastic job in helping us to secure critical partnerships and funding support for our internationally significant Len Lye Centre project – what’s more we really enjoyed working with her.”

Barbara McKerrow - Former CEO New Plymouth District Council

“Giblin Group’s knowledge of government practices and procedures on a national and local level is invaluable, and I often find that they are well connected with staff and officials on all levels of Government. Giblin Group scopes their assignments well, provides accurate cost estimates for their services, delivers within the agreed timeframes and always deliver excellent quality work – no project manager can really ask for more!”

Kritzo Venter, Senior Stormwater Engineer, Wanganui District Council

“The work that the Giblin Group completed, in collaboration with our staff, was instrumental in the success the project has had in securing significant funding to this key City initiative. In particular we have found the experience of the Giblin Group to been invaluable in seeking funding from a variety of sources in an increasingly challenging environment.”

Lance Vervoort, General Manager – Community, Hamilton City Council