Sponsorship can be one of the most powerful tools in building an organisation’s brand and the perception of them. Giblin Group has vast experience in developing sponsorship programmes and leveraging plans that work.
The challenge for many businesses is how to leverage sponsorship deals to strengthen their brand, or brand image. Giblin Group looks at ways to create engaging experiences that help to build advocacy with the target audience. Establishing plans with clearly defined objectives, goals and measurement is essential to deliver a return on investment.
There is much more to sponsorship than your name and logo up on a screen, this alone will not create any significant change with your target audience. Through leverage you can create unique supporting activities to make your sponsorship stand out and deliver genuine benefits to your business.
Sponsorship can easily link into other areas of your business, whether that’s HR or communications, or operations. Every dollar you spend on sponsorship needs to be carefully planned and executed as you would any other business decision.
Sponsorship-leveraging opportunities are often one-off. However, there is sometimes a theme that runs through them from generating sharable content to giving VIPs an exclusive experience. It’s our job to discover these points and to make the most of them. We think beyond the storytelling experience to resonate with your clients, ultimately creating a connected user experience.