Revenue Generation Strategy will create world-class tourism on Kapiti Island
The Department of Conservation brought Giblin Group on board to create a Revenue Generation Strategy for the Kapiti Island Project. This is a project that really resonated with Giblin Group’s values – it aims to give the public a greater appreciation of the outstanding conservation asset that is Kapiti Island. Kapiti Island is an iconic landmark for all New Zealanders – for its physical presence, its historical significance and its premier role in conservation.
The roll-out of this project can be split into two strands; firstly, the creation of a world-class tourism operation on the Island, which will in turn attract greater numbers of visitors thereby increasing the profile of the Island; and secondly, education around the conservation programmes and activities that happen on the Island, in order to better inform visitors and enhance their appreciation and experience of Kapiti Island.
The Strategy that was created looked to coordinate and connect across multiple revenue sources to maximise all opportunities to fund the Kapiti Project. This looks at a coordinated approach of a substantial funding mix from corporate sponsorship, strategic partnerships with local government and other organisations, private trust funding, and community fundraising. These elements are built on pillars of authentic community engagement. The support and the backing of the local community are recognised as vital to the success of the project.