Collaborative ecological and social restoration programme brings back its beating heart to community
Creating an exceptional environment is part of a thriving community. Poutiri Ao o Tane – Embracing the Sacred Knowledge of Tane (Poutiri) is a bold project for the future of conservation in Hawke’s Bay. It is a collaborative ecological and social restoration programme on the Maungaharuru-Tutira catchment that will generate significant ecological benefits for Hawke’s Bay.
It is a project that Giblin Group really care about, and are delighted to be part of the process by working on a Revenue Generation Strategy and a Community Engagement Strategy.
The Revenue Generation Strategy takes the perspective of looking at the big picture, identifying a range of diverse funding streams, and establishing a tailored strategy to coordinate and secure revenue for the project. It is built on four key components, each critical to the overall success of the Poutiri project. These are community engagement, corporate sponsorship, trust funding (community, private, gaming) and community fundraising.
By the nature of the project, the key to its success is ensuring the community take ownership of Poutiri. Without meaningful community engagement, corporate sponsors cannot leverage benefits, and gaming and private trusts will not meet their mandate through funding the project.
The Poutiri project endeavours to reach across and provide value to all of the community from the school student who is learning about the environment to companies who are aware of their social and community responsibility; from the dedicated conservationist to the community volunteer, who wants to contribute to the community in some way. Similarly, the Revenue Generation Strategy takes the same approach of reaching across the community, and looks to coordinate and connect across multiple revenue sources to maximise all opportunities to fund the Poutiri project.